Another key factor behind this transition is pricing and supply dynamics. While global magnesium sulphate price trends remained relatively stable in Asia due to balanced supply and steady agricultural demand, European markets experienced fluctuations due to cautious purchasing behavior.
Turkish buyers, positioned between European and Asian supply chains, are becoming more strategic. Many importers are now prioritizing magnesium sulphate bulk purchasing contracts to reduce cost volatility and ensure supply continuity during peak planting seasons. In particular, epsom salt agriculture applications are increasing in greenhouse vegetables, fruit orchards, and export-oriented crops, where visual quality and nutrient balance are critical for market competitiveness.
From a procurement perspective, this means suppliers must not only offer competitive pricing but also demonstrate logistics reliability, export experience, and product consistency—key decision factors for B2B buyers.